Jacques Bernard

Drive targeted traffic and conversions with professionally managed Google Ads campaigns optimized for ROI. This Google Ads service includes: account audit if existing campaigns, analyzing performance identifying wasted spend and opportunities, keyword research using Google Keyword Planner finding high-intent search terms, and competitive analysis reviewing competitor ads and bidding strategies. Campaign structure includes: campaign setup creating separate campaigns for brand, competitors, product categories, and demographics, ad groups organizing keywords into tightly themed ad groups improving relevance and quality score, and match type strategy using exact, phrase, and broad match modifiers balancing reach and control. Keyword strategy includes: buyer intent keywords targeting transactional terms (buy, price, near me) capturing ready-to-purchase users, long-tail keywords focusing on specific phrases with lower competition and higher conversion, negative keywords excluding irrelevant searches preventing wasted spend, and branded terms capturing searches for your brand name protecting brand traffic. Ad copywriting includes: headline variations writing 15 headlines testing different value propositions and CTAs, description text crafting compelling descriptions highlighting benefits and differentiators, call-to-action strong CTAs (Shop Now, Get Quote, Start Trial) driving action, and ad extensions using sitelinks, callouts, structured snippets maximizing ad real estate. Landing page optimization includes: relevance review ensuring landing page matches ad message and keywords improving quality score, conversion optimization analyzing page for friction points reducing bounce rate, A/B test recommendations suggesting headline, CTA, or form variations to test, and mobile experience ensuring page loads fast and converts well on mobile. Bidding strategy includes: bid strategy selection choosing manual CPC, Target CPA, or Maximize Conversions based on goals, bid adjustments modifying bids by device, location, time of day optimizing spend, quality score improvement improving ad relevance, CTR, and landing page experience reducing cost-per-click, and budget allocation distributing budget across campaigns based on performance. Conversion tracking includes: Google Ads conversion tracking installing conversion pixels on thank you pages or confirmation screens, Google Analytics integration linking accounts for deeper insights on user behavior, call tracking if phone leads important, using dynamic number insertion or Google forwarding numbers, and goal setup defining micro and macro conversions (form submit, purchase, phone call). Audience targeting includes: remarketing creating lists of website visitors showing ads to bring them back, customer match if applicable, uploading customer emails targeting existing customers with upsells, in-market audiences targeting users actively researching your product category, and demographic targeting if relevant, adjusting bids based on age, gender, household income. Ad testing includes: A/B testing running multiple ad variations testing headlines, descriptions, and CTAs, performance analysis identifying winning ads pausing underperformers, rotation settings using optimized rotation showing best ads more frequently, and iterative improvement continuous testing and refinement improving CTR and conversion rate. Campaign management includes: daily monitoring checking performance, identifying issues, adjusting bids, weekly optimization reviewing search term reports adding negatives, refining keywords, monthly reporting comprehensive report with metrics, insights, and recommendations, and quarterly strategy reviewing overall performance adjusting strategy based on learnings. Search term optimization includes: search term review analyzing actual searches triggering ads finding new opportunities, negative keyword additions excluding irrelevant terms discovered in search queries, keyword expansion adding high-performing search terms as exact match keywords, and match type refinement adjusting broad to phrase or exact based on performance. Performance tracking includes: KPI dashboard tracking impressions, clicks, CTR, CPC, conversions, conversion rate, CPA, ROAS, attribution modeling understanding customer journey and multi-touch attribution, ROI calculation measuring revenue generated minus ad spend proving profitability, and benchmarking comparing your performance to industry averages. Extensions and features includes: sitelink extensions adding additional links to specific pages (Products, Services, Contact), callout extensions highlighting benefits (Free Shipping, 24/7 Support, Price Match), structured snippets showing product categories or service types, call extensions displaying phone number in ads for mobile users, and location extensions showing address and map for local businesses. Shopping campaign setup (if e-commerce) includes: Google Merchant Center setting up product feed with titles, descriptions, images, prices, product feed optimization optimizing titles and images for better CTR, product grouping organizing products by category, brand, or margin for bid control, and Smart Shopping if appropriate, using automated bidding for product ads and remarketing. Local campaign setup (if local business) includes: Local campaigns using Google My Business promoting store visits and phone calls, location targeting focusing on radius around store or specific zip codes, local ad extensions showing address, phone, hours in ads, and store visit tracking if applicable, measuring in-store conversions from ads. Compliance includes: Google Ads policies ensuring ads comply with advertising policies avoiding disapproval, trademark review checking for trademark violations in ad copy, and legal review verifying claims, disclaimers, and offers follow regulations. Delivered reporting includes: weekly summary brief email with key metrics and actions taken, monthly report detailed analysis with insights, charts, and strategy recommendations, and ad performance spreadsheet data export for custom analysis or stakeholder reporting. Perfect for e-commerce stores driving online sales and revenue, lead generation businesses capturing contact info for sales team, local businesses attracting customers to physical locations, and SaaS companies acquiring trial signups or demo requests.