Angelika Richter

Develop data-driven social media strategy aligned with business goals and audience behavior. This consultation includes: current audit analyzing existing social presence, content, and performance, audience research understanding target demographics, interests, and behavior, competitive analysis reviewing competitors' social strategies and engagement, and goal setting defining measurable objectives (awareness, engagement, leads, sales). Platform strategy includes: platform selection recommending which platforms to prioritize based on audience and goals, content mix determining types of content (educational, promotional, entertaining) and frequency, posting schedule optimal posting times and frequency per platform, and content calendar 30-day plan with post topics, formats, and captions. Audience insights includes: demographic analysis age, gender, location, income of target audience, psychographic profiling interests, values, pain points, and motivations, buyer journey mapping content for awareness, consideration, and decision stages, and persona development creating 2-3 customer personas guiding content. Content strategy includes: content pillars defining 4-6 core themes your content revolves around, content formats recommending images, videos, stories, reels, carousels, lives, content creation plan DIY vs. professional content, tools, and resources, and engagement tactics strategies for increasing comments, shares, and saves. Growth strategies includes: organic growth content, hashtags, and engagement tactics for free growth, paid advertising recommendations for boosting reach or conversions, influencer partnerships identifying micro-influencers for collaboration, and cross-promotion leveraging email, website, or other channels to grow social following. Platform-specific tactics includes: Instagram stories, reels, IGTV, feed posts with optimal strategies for each, Facebook groups, events, video, and community building, LinkedIn articles, posts, video, and networking for B2B, TikTok trends, challenges, sounds, and algorithm hacking, and Twitter threads, polls, engagement, and thought leadership. Engagement strategy includes: community management responding to comments, messages, and mentions, user-generated content encouraging and sharing customer content, contests and giveaways running campaigns to boost engagement and followers, and live sessions hosting Q&As, tutorials, or behind-the-scenes lives. Metrics and KPIs includes: awareness metrics reach, impressions, follower growth, engagement metrics likes, comments, shares, saves, click-through rate, conversion metrics website clicks, leads, sales from social, and sentiment analyzing sentiment of comments and mentions. Tools and resources includes: scheduling tools recommendations for Buffer, Hootsuite, Later, analytics tools suggesting Sprout Social, Iconosquare, or native analytics, content creation recommending Canva, Adobe, or video editing apps, and social listening tools for monitoring brand mentions and trends. Competitor benchmarking includes: content analysis what content competitors post and what performs well, engagement comparing your engagement rates to competitors, follower growth tracking competitor growth identifying winning strategies, and gaps finding opportunities competitors aren't leveraging. Campaign ideas includes: product launches strategies for announcing and promoting new products, seasonal campaigns holiday or event-based content ideas, user-generated campaigns hashtag campaigns encouraging customer participation, and brand storytelling content showcasing brand values, mission, or behind-the-scenes. Budget recommendations includes: content creation budgeting for photography, video, or design, advertising suggesting monthly ad spend for goals, tools and software investing in scheduling, analytics, or design tools, and influencer collaborations budget for sponsored posts or partnerships. Consultation deliverables includes: strategy document 20-30 page report with recommendations and action plan, content calendar 30-day calendar with post ideas and copy, competitor analysis summary of competitive insights, and toolkit list of recommended tools and resources. Follow-up includes: 2-hour session virtual meeting presenting strategy and answering questions, 30-day check-in optional follow-up call reviewing implementation and results, ongoing support monthly retainer for continued strategy consulting (quoted separately). Perfect for businesses with inconsistent or ineffective social media presence, startups launching social presence from scratch, brands pivoting social strategy after lackluster results, and marketing teams needing external expertise or fresh perspective.