Available Offerings (11)
LinkedIn Company Page Setup & Optimization
<p>Establish professional presence on LinkedIn attracting talent, customers, and business opportunities with optimized company page. This LinkedIn setup includes: account creation creating or claiming company page with proper business information, brand consistency aligning page with overall brand identity maintaining recognition, and admin setup adding team members as page administrators with appropriate permissions. Page optimization includes: about section writing compelling company description highlighting mission, products, services, and culture, custom button selecting CTA button (Visit Website, Contact Us, Learn More) with appropriate link, specialties adding industry keywords and specialties improving discoverability, company details completing size, type, industry, founded date, and locations, and employee association encouraging employees to add company to their profiles increasing organic reach. Visual branding includes: logo upload using high-resolution square logo (300x300px minimum) appearing in search and updates, cover image designing LinkedIn banner (1128x191px) showcasing brand, products, or company culture, and showcase pages if applicable, creating sub-pages for specific products, services, or initiatives. Content strategy includes: posting schedule planning 2-4 posts per week consistently maintaining active presence, content pillars defining themes (industry insights, company news, employee stories, product updates), content mix balancing thought leadership, company updates, and engagement posts, and content calendar planning 30 days of posts aligned with business goals and events. Initial content creation includes: company milestone posts announcing achievements, awards, or milestones building credibility, employee spotlights featuring team members humanizing brand and attracting talent, industry insights sharing articles, trends, or analysis establishing thought leadership, product/service highlights showcasing offerings with benefits and customer results, and culture posts behind-the-scenes, office events, or team activities attracting candidates. Page features setup includes: career page integration connecting LinkedIn page with job postings attracting candidates, life page configuring Life tab showcasing company culture, values, and employee testimonials, hashtag following selecting relevant hashtags to follow staying updated on industry conversations, and products section if applicable, adding product pages with descriptions and links. SEO optimization includes: keyword integration incorporating industry keywords in about section and posts improving search visibility, LinkedIn URL customizing page URL to match company name for branding, and employee profiles encouraging team to optimize profiles mentioning company increasing collective visibility. Follower growth strategy includes: employee advocacy encouraging employees to follow, like, and share company posts amplifying reach, email signature adding "Follow us on LinkedIn" link in employee email signatures, website integration embedding LinkedIn follow button on website or blog, cross-promotion promoting LinkedIn on other social channels driving followers, and connection strategy having employees connect with clients, prospects, and industry peers inviting them to follow page. Engagement tactics includes: responding to comments replying to all comments building community and conversation, asking questions posting thought-provoking questions encouraging follower responses, polls creating LinkedIn polls gauging audience opinion and boosting engagement, and tagging partners mentioning clients, partners, or employees in posts increasing visibility. LinkedIn Analytics setup includes: analytics review teaching how to access and interpret LinkedIn Page Analytics, key metrics tracking impressions, engagement rate, follower demographics, and click-through rate, competitor benchmarking comparing your performance to similar company pages, and reporting template creating monthly template for tracking growth and engagement. Employee advocacy program includes: employee guidelines creating social media policy and posting guidelines for team, content sharing providing employees shareable content to post from personal profiles, employee spotlight creating rotation featuring different team members monthly, and LinkedIn training teaching employees how to optimize personal profiles and share company content. Showcase pages (if applicable) includes: page strategy determining which products, services, or initiatives warrant showcase pages, page setup creating and branding showcase pages with unique content strategy, content planning developing distinct content for each showcase page avoiding duplication, and cross-promotion linking main page and showcase pages driving traffic between them. LinkedIn Events includes: event creation setting up LinkedIn Events for webinars, product launches, or networking events, event promotion posting about events and inviting followers to register, and post-event follow-up sharing recordings, key takeaways, or thank you posts. Recruitment integration includes: job posting connecting company page with job postings for easy application, talent brand highlighting employee benefits, culture, and career growth in content, and employee testimonials featuring videos or quotes from happy employees attracting candidates. Paid promotion guidance includes: ad recommendations suggesting when to use Sponsored Content, Message Ads, or Dynamic Ads, targeting tips advising on job titles, industries, company size for B2B targeting, and budget allocation recommending starting budget and scaling strategy. Compliance and best practices includes: LinkedIn terms ensuring page follows LinkedIn's professional community policies, brand compliance aligning content with company brand guidelines and legal review, and data privacy respecting GDPR and privacy laws in communications. Delivered documentation includes: LinkedIn playbook guide covering posting best practices, engagement tactics, and growth strategies, content template library Canva templates for creating LinkedIn graphics, first 30 posts pre-written posts with images and hashtags ready to schedule, and analytics dashboard template spreadsheet for tracking monthly performance. Training includes: admin training 60-minute session teaching page management, posting, and analytics, employee training optional session teaching team how to amplify company content, and ongoing consultation 30-day email support answering questions or providing guidance. Perfect for B2B companies reaching decision-makers and generating leads, employers attracting talent and building employer brand, professional services firms establishing thought leadership and credibility, and startups building brand awareness in early stages.</p>
View DetailsTikTok Content Creation (10 videos)
<p>Go viral and reach younger audiences with creative TikTok videos optimized for the For You Page algorithm. This TikTok content package includes: account setup optimization configuring profile with bio, profile picture, and link driving traffic, trend research identifying current trending sounds, challenges, and formats in your niche, and content strategy determining content pillars and video styles matching your brand. Video ideation includes: trend adaptation finding viral trends applicable to your industry putting unique spin on popular formats, original concepts developing unique video ideas showcasing products, services, or brand personality, hook development crafting attention-grabbing first 3 seconds preventing scroll-past, and series planning creating recurring series or formats building audience anticipation. Video production includes: filming consultation providing shot list, angles, and lighting recommendations for DIY filming, b-roll collection gathering supplementary footage, product shots, or lifestyle clips enhancing storytelling, and talent coordination if using influencers or employees, coordinating filming logistics. Video editing includes: professional editing using CapCut or Adobe Premiere cutting 10 videos (15-60 seconds each) with engaging pacing, trending audio integrating viral sounds or original audio increasing discoverability, text overlays adding captions, labels, or emphasis text improving comprehension and accessibility, transitions and effects applying popular transitions, green screen, or effects matching TikTok aesthetic, and color grading enhancing visuals with filters or color correction maintaining brand look. TikTok-specific optimization includes: hashtag strategy using mix of trending, niche, and branded hashtags maximizing reach, caption writing crafting short, punchy captions with call-to-action or question driving engagement, posting timing scheduling posts when your target audience is most active based on analytics, and thumbnail selection choosing best frame as cover image enticing profile visitors to watch. Content types includes: educational videos quick tips, how-tos, or explainers providing value positioning you as expert, entertainment trending dances, challenges, or humor building awareness and virality, behind-the-scenes showing process, office culture, or day-in-the-life humanizing brand, product showcases demonstrating product features or use cases highlighting benefits, and user-generated content repurposing customer videos or testimonials adding social proof. Engagement tactics includes: duets and stitches leveraging TikTok's collaborative features engaging with other creators, comment responses replying to comments in video format encouraging conversation, trending challenges participating in relevant challenges boosting visibility, and hashtag challenges if budget allows, creating branded hashtag challenge driving user participation. Analytics and iteration includes: performance tracking monitoring views, likes, shares, comments, and watch time per video, algorithm insights understanding what TikTok's algorithm favors optimizing future content, A/B testing trying different hooks, formats, or topics identifying what resonates, and monthly report summarizing performance with learnings and recommendations. Cross-platform repurposing includes: Instagram Reels reformatting TikToks for Instagram Reels expanding reach, YouTube Shorts uploading to YouTube Shorts channel tapping into additional audience, and social snippets extracting highlights for other platforms (Twitter, Facebook, LinkedIn). Influencer collaboration (optional) includes: creator partnerships identifying micro-influencers in your niche for collaborations, sponsored content if appropriate, working with creators to promote your brand authentically, and affiliate setup providing discount codes tracking sales from TikTok. TikTok Shop integration (if applicable) includes: shop setup linking products to TikTok Shop enabling in-app purchases, product tags tagging products in videos driving direct sales, and live shopping hosting TikTok LIVE sessions showcasing and selling products. Compliance and best practices includes: music licensing ensuring commercial use rights for music avoiding copyright strikes, disclosure ensuring sponsored content clearly disclosed following FTC guidelines, community guidelines following TikTok policies avoiding removal or shadowban, and brand safety reviewing all content ensuring alignment with brand values. Delivered assets includes: 10 edited videos ready-to-post TikTok videos with captions and hashtags, raw footage providing original clips for your archive or repurposing, Canva templates if graphics used, templates for creating future branded content, and content calendar 10-video posting schedule with optimal timing. Training and handover includes: TikTok 101 training teaching you how to post, engage, and use TikTok features, trend monitoring guidance showing how to find and evaluate trending content, and DIY content tips coaching on filming and editing simple videos in-house. Perfect for e-commerce brands targeting Gen Z consumers with visually appealing products, restaurants or food brands showcasing menu items or cooking processes, beauty and fashion brands demonstrating products with tutorials or styling, and entertainment or lifestyle brands building awareness through creative storytelling. ---</p>
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